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Both exemplify a tendency called the bullwhip effect. First demonstrated in the 1960s by researchers at MIT, groups of students would act as a supply chain for a beer company, but only one group would actually see customer demand. The remainder of the teams would see the other suppliers and attempt to react to what the other suppliers were doing. Because of the lack of information and communication, minor changes in demand would cause enormous oscillations in supply. Graphed out, these oscillations looked a lot like a bullwhip does when it’s cracked, with each oscillation getting larger over time.
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