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| Re: | Vizsla Breeder Wanted | | Ad: | We work together http://www.salacela.net/coleccion/13/ fluticasone salmeterol The trouble is, we’ve developed an appetite for it. Michael Moss, an investigative reporter at The New York Times and author of Fat, Sugar and Salt: How the Food Giants Hooked Us, has researched the history of processed food. Among those he interviewed was the food scientist Steven Witherly, the author of an industry report called Why Humans Like Junk Food. Witherly sang the praises of Cheetos, exactly the sort of ultra-processed food that people eat when they don’t cook for themselves. “This is one of the most marvellously constructed foods on the planet, in terms of pure pleasure,” said Witherly. The crucial factor? “It’s called vanishing caloric density. If something melts down quickly in your mouth, your brain thinks there’s no calories in it… you can just keep eating it forever.” Reading this, food processing sounds like a battle for control – of your appetite, your wallet, your very character. In Western Europe alone, £9.5 billion-worth of ready meals are sold every year. The UK has the largest share of that market, spending £2.5 billion on ready meals annually.
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